When Blue Taxi Becomes Angry Bird #BicaraPR
Various tweets strike the heart of the blue taxi. “RIP @B***birdgroup yg sudah bunuh diri hari ini! Goodbye dari kami, mantan pelanggan kalian! #SayNoToB***Bird”, tweets Sridewi Ekawati owner of @maniakania account. “Selamat @B***birdgroup demo hari ini sukses bikin penumpang beralih ke taksi online :’)”, says SEMBILANPULUH through @mamoamoamo.
They who called themselves the loyal consumer of the blue taxi were disappointed after the demonstration done in the name of Land Transport Driver Association (PPAD) at various points in Jakarta, Tuesday (22/03) becomes into anarchy and eventually clashed with online motorcycle taxi driver.
Actions from the drivers of the bird-logo taxi become violent and anarchic, stepping down on other taxis that are not willing to join the demonstration. They beat up online motorcycle taxi drivers and ended up throwing rocks at each other at the protocol street of Jakarta. Viral video showing drivers breaking other taxi’s windows because they’re not joining the demonstration spread rapidly on Youtube, as well as photo of a taxi driver with blue uniform posing with chopping knife on Facebook.
In society’s memory, all this time the drivers of the blue colored bird is known as professional, polite, courteous, have a helping hand and drive carefully. All the good things from the drivers’ works as the spearhead to promote company’s positive reputation and credibility that already been built for decades. It’s a pity that on that day, all the nobleness of character and credibility on their good service and politeness gone in seconds.
The blue taxi drivers that personally are polite and courteous, rational and aware, suddenly changes to violent and irrational when joining the mass. Their mind turns into collective mind. According to Gustave Lee Bond (1965) the collective mind has these following traits: impulsive, easily offended, aggressive, quick to act, easily washed by sentiment, less rational, suggestible, easy to imitate. If the management of the bird taxi is able to understand this since the beginning, probably they could manage to prevent the happening of collective mind between their drivers.
Then PR crisis happened. Fire struck the reputation and credibility of the blue taxi. I remember a quote from Warren Buffet, one of the world’s richest people, “It takes 20 years to build a reputation and 5 minute to ruin it.”
Statement from the spokesperson of the blue taxi on mass media and television right after the incident is a strategic step that is quite reactive in responding the crisis and provides both side of the story for the news. As a compensation for public outrage, the company decided to give free service for 24hr on the next day (23/3).
Timothy Comb in Situational Crisis Communication Theory (SCCT, 2007), stated that one of the Crisis Response Strategy is Rebuild Crisis Response where company have to state their apology and that the company will take full responsibility of the condition happening as well as giving compensation to the victims or disadvantaged stakeholders.
Unfortunately, no words of empathy and apology come out on the press conference and exclusive interview in the television. In fact when a crisis occurs, apology is the most important thing that needs to be delivered in the first place, even have to be repeated again and again to state empathy because there are victims, no matter who is right or wrong. Sorry, sorry, and more sorry.
As a result instead of sympathy, society instead becomes antipathy. The antipathy was expressed through Memes of Angry Bird, portraying the blue giant bird that is angry amongst the traffic congestion in Jakarta.
“It takes 20 years to build a reputation and five minute to ruin it.”
The brand logo that has the meaning of “The Bird of Happiness” changed to “The Bird of Angriness”. Bad image that already happens, society’s disappointment towards this famous brand of taxi is unable to be healed by the compensation of free service for 24hr. The initiative even results in mocks from nation’s netizens, at least twitter users that collectively tweets their complaints with #PercumaGratis. Kompas.com wrote that hashtag #PercumaGratis directed to the service of the blue taxi has become the third trending topic in Indonesia. According to several twitter users, policy of free service taken by the blue taxi is a wasted effort.
Timothy Comb add one more crisis handling to complete it, which is Bolstering Crisis Response, where company could remind again all the stakeholders about the positive reputation that has been built all this time. The blue taxi could do this, to remind people about its nobleness of the character and its credibility of an excellent, polite and courteous service. At the same time underlining that actually the blue taxi is also a victim of this crisis. Of course, this has to involve all the drivers as their best company ambassadors. If the spokesperson forgets to apologize, let them as company ambassadors to apologize directly to every passenger and to not discuss any longer about conventional taxi versus online taxi.
Managing reputation is not an easy job. Managing crisis is also not only about appearing in media without a comprehensive, precise and careful Public Relations strategy. Crisis could happen anytime, anywhere, and to anyone (Mitroff and Anagnos 2001: 20,21). No company, however strong financially, however good their reputation is that is immune to crisis (Regester and Larkin, 2005:142).
“Crisis could happen anytime, anywhere, and to anyone ”
Because of that, let us reflect on ourselves. Be ready to handle crisis by having a crisis work plan and update it, to have a trained, always-standby crisis management team. Do not forget to always conduct training in testing the crisis work plan at least once a year, and preparing message draft as well as template for crisis standby statement. Include PR Agency to prepare, review, and train them before crisis really happened.
DKI Election 2017, Ahok Choses Independent Lane #IMOPolitics
Jakarta Governor Basuki Tjahaja Purnama had confirmed to choose independent path to advance again in 2017 DKI elections. But Ahok allows any political parties to support him. Nasdem Party and Hanura has officially share their support followed by PAN and PKB which are likely to join in the team.
“Three major political parties in Jakarta’s Regional People’s Representatives Assembly agreed not to support independent candidates, namely PDI-P, Gerindra and Golkar”
However the three major political parties in Jakarta’s Regional People’s Representatives Assembly agreed not to support independent candidates, namely PDI-P, Gerindra and Golkar. Those three parties will build a large coalition to carry the pair of candidates from them. This is because the RI 1 is from DKI 1.
Chaos in Masela, Jokowi Chooses Land #IMOMigas
National economy could be affected from the Masela project development
President Jokowi finally decided to build Masela gas processing plant on land. “From the calculations and considerations that I counted, we decided to build on the ground,” said Jokowi in the departure lounge of Supadio Airport, Pontianak, West Kalimantan (23/03). Previously there are polemics whether the gas plant will be built at sea or on land.
There are two things that underlie the decision of gas processing for the block that located at Arafura Sea using the land scheme, first that the government wants the local economy and the national economy could be affected from the Masela project development. Secondly, with this project the region around Maluku can also develop their constructions. Victory in the sea and in the land, sir.
Weakened Economy, Japan Investors Targets Indonesia #IMOEconomics
Investment to Indonesia in 2015 to reach US $ 8 billion, up 95% from the year before.
Some businessmen from Osaka, Japan joined in Kansai Economic Federation (Kenkeiren) visited the office of the Coordinating Minister for Economic Affairs Darmin Nasution on Monday (7/03) at Jalan Lapangan Banteng, Jakarta.
Japanese investors are currently looking for new investment fields amid the economic slowdown. Japanese Ambassador to Indonesia, Yasuaki Tanizaki, said that investment to Indonesia in 2015 to reach US $ 8 billion, up 95% from the year before.
Intentions of the Japanese investors are welcomed by the government. Minister of Industry Saleh Husin said that Japanese investment in Indonesia continues to grow because of the increasing confidence of Japanese businessmen on the business climate and national industry, following government measures to revise the Negative Investment List (DNI), and simplifying the business and investment permit process. Arigatou Gozaimasu.
Many Delayed Payment, BPJS Fee is Up from April 1st #IMOInsurance
Social Security Agency of Health (BPJS) will raise participants’ contributions from independent or workers without wage (PBPU) per 1 April 2016, in accordance with existing regulations. The amounts of class I fees, originally Rp 59.500 will be charged to Rp80.000. Fees for class II which was originally Rp42.500 rise to Rp51.000, while class III with Rp25.500 original fee becomes Rp30.000.
“There are 4.2 million independent BPJS participants who do not pay their dues”
According to the BPJS Head of Public Relations of Health Irfan Humaidi, the fee increases because there are 4.2 million independent BPJS participants who do not pay their dues. In fact, millions of participants have received health services.
The number of BPJS independent participants currently reaches 15 million people. However, that figure does not account for more than 10% of the total participants. “Of the total 10%, approximately 40% did it,” said Irfan. Unable to pay, probably they are unemployed.
Esemka Car is on Market #IMOAutoR4
“Of all the Esemka cars, we did only sell Rajawali R2. Same model similar to Pak Jokowi has used, but has been refined. It has capacity of five passengers and in the SUV segment as Rush and Terios,”
Still remember the Esemka Rajawali car which gets famous when Joko Widodo used it as service vehicle while working as the Mayor of Solo, Central Java?
Car assembled by PT Solo Manufacturing Creative (SMK) is apparently already successfully sold to hundreds of customers across Indonesia with a tag of Rp180 million. Designed as a Sport Utility Vehicle (SUV) with a capacity of five passengers, this car has been used in several major cities in Java.
“Of all the Esemka cars, we did only sell Rajawali R2. Same model similar to Pak Jokowi has used, but has been refined. It has capacity of five passengers and in the SUV segment as Rush and Terios,” said Dwi Budi Martono, Esemka Technical Director when interviewed by Kompas Otomotif in Solo, Central Java, on Monday (14/3). Hope the car can be the official car of RI 1.
Honda CRF250 Concept Motorcycle Ready to Produce #IMOAutoR2
Honda reportedly is preparing a prototype of new motor with adventure motorcycle concept. It’s been a year since Honda first showed the look CRF250 Rally as a concept, this model finally changed status as a prototype ready for production.
As reported by Visordown, (21/3), the prototype did not look very different from the concept. Fans no longer have to guess the original look or the production version that usually changed drastically from the concept.
This prototype version still uses CRF250L as a base. No specifications were informed by Honda. After this there will be a lot of speculation about the machine, as this type of adventure model requires more powerful core. It is predicted the product will be launched on one of the major motor show later this year and 2017 is already on sale. Hopefully it’ll enter Indonesia.
Without Tobacco Law, Tobacco Farmers Goes Bankrupt #IMOTobacco
Tobacco law is needed to protect the tobacco farmers of international rules that tend to deprive the economy of farmers and their families. It is the state’s obligation to protect the farmers that have contributed significantly to the development of Indonesia. As stated by the Secretary General of PKB Abdul Kadir Karding who also a member of the III Commission of the Parliament in Jakarta, (25/3).
It is the state’s obligation to protect the farmers that have contributed significantly to the development of Indonesia
“Without the import quota restrictions, tobacco farmers will go bankrupt. We encourage the government to immediately ratify the Bill of Tobacco to protect them. Millions of people rely on tobacco farming, “said Karding.
Tobacco bill being discussed in the House of Representatives is scheduled to restrict imports by 20% from the total demand of tobacco, imports duty fee by 60%, and the imposition of customs tripled for cigarette using importd tobacco.
Indeed, tobacco imports are restricted but nonetheless have threatened tobacco farmers in East Java, Central Java, West Nusa Tenggara and West Java. Therefore, the restriction of imported tobacco is a necessity. Let the farmers’ kitchen remains running.
Jokowi Targets to Build 1.000 KM Highway #IMOProperty
President Jokowi began to realize his promise to build a minimum of 1,000 km of toll roads for the next five years. “China already has 60,000 km of highways. This means that every year, China build around 4,000-5,000 km new toll roads. In Indonesia we only have 840 km,” said Jokowi.
Slowly but surely, highways has been started to be built in some parts of Indonesia. Surabaya-Mojokerto toll, called Toll Sumo, 36.27 km have been unveiled last week. Then the Balikpapan-Samarinda toll road has begun to be built as much as 99.2 kilometers.
“In Indonesia we only have 840 km,”
This is the first toll road in Borneo which is targeted for completion in May 2019.
Data from the Ministry of Public Works and Public Housing (PUPR) mentions, 1,000 km of highways to be built by the government until 2019, including Java, 680 km of highways, Sumatra 175 km, Kalimantan 99 km, and Sulawesi 46 km. Hopefully there will be no traffic jam on them.
Instagram Timeline Changed by the End of March #IMOTelco
Shocking news came from the application Instagram. In March, Instagram officially introduced a new feature that will sort user’s feed based on uploads that were considered important by its users. This feature allows a sequence of photos and videos in feeds based on user interest in a piece of content, and no longer in real-time.
The average user skips 70 percent uploads of their friends in timeline.
According to Instagram, this is because the growth of the user base services is increasing. One netizen can follow hundreds of thousands of accounts and followed tens of millions of accounts. However, the average user skips 70 percent uploads of their friends in timeline.
In fact, the missing content probably is important and interesting. With this condition, the more uploads that flows, the more less probability that user will skip the content shared by their friends. It would be harder for brands to do free promoting.
Cancer Detection Through Saliva #IMOHealth
“Cancer detection result from the saliva can be known after only 10 minutes “
Scientists from University of California di Los Angeles, USA claimed that they have developed new method to detect cancer through a drop of saliva.
This method is still in testing in China and Europe. Cancer detection result from the saliva can be known after only 10 minutes. If successful, this technology can replace the method of blood test as the main source of cancer detection. Blood test can takes up to two weeks in analysis through laboratory.
Saliva test could save time and make doctors able to handle cancer earlier. The test which called liquid biopsy was developed after researchers found out that RNA records from cancerous cells could be found in saliva.
96% Urban Community Read News on Smartphone #IMOTekno
Based on the findings of Media Online Consumer Study Research by Indonesian Digital Association (IDA) supported by Baidu Indonesia and conducted by global research agency GfK (Gesellschaft fur Konsumforschung), it was found that the urban population in Indonesia is very fond of consuming news through smart phones
The results of the study in five cities, namely Jakarta, Bodetabek, Semarang, Bandung, and Surabaya reveal that smart phones occupy the highest percentage (96%) than other media such as television (91%), newspapers (31%), radio (15%) and computer (10%).
“Smart phones occupy the highest percentage (96%) than other media such as television (91%), newspapers (31%), radio (15%) and computer (10%)”
Readers of online news are dominated by the age group of 33-42 years. As much as 60% of respondents read news every week, with 24% of them read online news every day. The phone’s already smart; hopefully the reader will get smarter too.
IFW 2016 Full of Indonesian Heritage Culture #IMOFashion
Association of Indonesian Fashion Designers and Entrepreneurs (APPMI) officially held Indonesia Fashion Week (IFW) 2016. The event took place from (10-13/03) at the Jakarta Convention Center, Jakarta. IFW 2016 presents the theme ‘Reflection of Culture’, where the theme was aimed to reflect the cultural heritage of Indonesia.
The event, which its 14th time this year involved 470 fashion label trade show. Dominated by Muslim fashion booth by 167 booths, IFW 2016 also involve 187 models, and 32 slots of fashion show featuring works of 10.200 fashion designers from Indonesia, Malaysia, Australia, Japan, and Italy.
Involve 187 models, and 32 slots of fashion show featuring works of 10.200 fashion designers
Poppy Darsono as president of IFW expressed the importance of IFW 2016 as one means to introduce the potential and value of the nation. “Indonesia Fashion Week 2016, in addition to having shades of Indonesian culture as inspiration in the work of the nation’s young people, as well as to introduce them to the world of international fashion. Indonesia’s fashion demanded to be able to compete in facing Asean Economic Community, or AEC,” said Poppy.
Akzonobel Enlivens Earth Hour 2016 #IMOLifestyle
Towards the end of March each year, Earth Hour, which is the initiation of a public campaign, brings together people from all over the world to celebrate the commitment of energy-efficient lifestyle by turning off lights and electronic equipment that is not used for one hour.
This time the celebration of Earth Hour in Indonesia, which falls on Saturday (19/03) at 20:30 to 21:30 local time, lift the message “Shine a Light on Climate Action” and is characterized by the participation of two Indonesian heritage icons known worldwide, Candi Borobudur and Candi Prambanan.
In addition to NGOs and environmental activists, PT ICI Paint Indonesia, through AkzoNobel participated in the global event that takes place for the eighth time in Indonesia. President Director of PT ICI Paints Indonesia June de Dios said AkzoNobel’s commitment to tackling climate change. “From 6 Earth Hour already been implemented, AkzoNobel has reduced an average of 4% of the power consumption in 10 countries from around the world,” said Jun. Let’s downsize electricity.
Failed in Series Opener, Rio Still Supported by Indonesia #IMOSport
Indonesian society should be proud after son of the nation Rio Haryanto making history of competing in Formula One (F1) 2016. Even have to pull through the steep road to get a foothold in F1, Rio finally able to become a Manor Racing Team rider together with Pascal Wehrlein from Germany.
In its inaugural debut in the series opener of F1 circuit Albert Park, Melbourne, Australia (20/03), Rio failed to complete the lap due to damage to the engine. Despite failing to finish, racer from the city of Solo is grateful for the support from the people of Indonesia.
“My debut at the weekend is something special. All the support given and every person in Indonesia are extraordinary. I hope we can achieve better results in Bahrain,”
“My debut at the weekend is something special. All the support given and every person in Indonesia are extraordinary. I hope we can achieve better results in Bahrain,” Rio said, quoting from the official Facebook account of Manor Racing, Monday (21/3). Keep the spirit high, Rio!
Indonesia Chosen to be Pays d’Honneur in Nantes #IMOCulture
Indonesia is chosen for “Pays d’Honneur” in the tourism exhibition of Salon International du Tourisme de Nantes in Nantes, (26-28/03).
“We are chosen to be the guest country with branding of ‘Wonderful Indonesia’ that is considered most comprehensive. Pays d’Honneur in International du Tourisme de Nantes also gives special award for Indonesia’s promoting tactics that implement the branding in every major crowd gathering area in Nantes, West France,” state Deputy Assistant of Europe, Middle East, America, and Africa Market Development Ministry of Tourism Nia Niscaya, 3/3/16.
In addition, at the exhibition which has entered his 17th season, Kemenpar participate in bringing representatives of the tourism industry such as Garuda Holiday France, Azimuth Travel, Kampoeng Kita, Melati Putih Hijau, Eka Voyages, dan Don Biyu Munduk.