FMCG Giants Unilever Indonesia has chosen PROI Indonesia’s partner Imogen PR to support Unilever’s Corporate communication on retainer basis following a competitive pitch that displaces incumbent agency Ogilvy Indonesia. Imogen beat two other agencies in a pitch for the Unilever Indonesia Corporate. As the winner of the pitch, Imogen will lead the 2017 communications strategies and content management for Unilever Indonesia as well as community engagement.
Commenting on the achievement, Suharjo Nugroho as Managing Director Imogen PR said, “We are honored to collaborate with Unilever Indonesia for Corporate Communications and also strengthening our long-standing partnership with Unilever Indonesia. Unilever Indonesia is consumer driven, while keep on doing what’s good for the nature and communities. Looking at that, we’re driven to work together and convey a creative yet strong message backed by our strong government, media and communities relations.”
Furthermore Jojo, his nickname said based on the pitching review, Imogen PR shows deep insight from media and consumers that translated perfectly to the proposal. “Based on the review note by Unilever team, it stated that the overall evaluation is excellent and they also see that Imogen has originality and creativity while elaborating more on the strategic and tactical concept,” he said.
Imogen PR has become the roster agency for Unilever Indonesia since 2011, supporting brands and marketing projects including internal and external communication. As a local-independent agency, Imogen PR grows it global network by taking part as a member in PR Organization International (PROI) Worldwide, the leading global partnership of independent communications agencies.
In 2012, Imogen best-known work for the Unilever’s brand remain the most talk-able campaign, “Magnum Cafe”. The success of the cafe, which features the iconic chocolate-coated ice cream on a stick, is a tribute to Imogen strong relations with journalist, digital influencer and socialite community in Indonesia. Other than Magnum, Imogen mostly handle for personal care brand of Unilever Indonesia; Ioma, Axe, Dove, Pond’s, Tresemmé, Lux, Citra, Clear, Rexona, Sunsilk, Vaseline, etc. “We hope this collaboration could nurture the relationship between Imogen PR and Unilever Indonesia in the future,” conclude Jojo.